One name sticks out as a beacon of innovation and entrepreneurship in the fast-paced world of cosmetics and beauty: Hanadi Burhama. Hanadi has distinguished herself as a top makeup artist, a blogger and a businesswoman by combining her extraordinary creative vision with business acumen. Her transformation from an enthusiastic makeup artist to a well-known industry blogger demonstrates not only her talent but also her creative approach to both business and beauty. Through her career she has focused on quality and keeping an eye on new trends since 1999. Hanadi further enhanced her skills by completing a course with Bassam Fattouh (a renowned makeup artist). She has turned her artistic talent into a successful business through her beauty center in 2015, motivating and raising the bar for many others in the beauty industry.
What are the most important factors that brought you to where you are now?
My early dedication to mastering the art of makeup artistry, combined with my growing influence on social media platforms, played a pivotal role in shaping my current achievements. These factors allowed me to connect with a wider audience and showcase my expertise, ultimately leading to the establishment of my successful beauty center.
What is the quote that inspires you the most?
“And say, ‘Do [as you will], for Allah will see your deeds, and [so, will] His Messenger and the believers.'” – The Quran (9:105)
This verse serves as a powerful reminder that my actions and decisions in business and in life are not just seen by others, but also by Allah. It motivates me to conduct myself with integrity, honesty, and a strong work ethic, knowing that I am accountable for my choices.
How do you balance the pursuit of wealth and success with self-fulfillment and happiness?
Balancing the pursuit of wealth and success with self-fulfillment and happiness is a continuous journey. I prioritize self-care, spending quality time with loved ones, and engaging in activities that bring me joy and relaxation. I also believe in giving back to the community and supporting causes that align with my values. By integrating these elements into my life,I find fulfillment and maintain a healthy perspective on success.
What was the biggest challenge in your career? How did you overcome it?
The COVID-19 pandemic presented a significant challenge, as it forced the closure of beauty centers. However, I adapted by focusing on online engagement, offering virtual consultations, and expanding my social media presence. This allowed me to maintain connections with clients and even reach new audiences during a difficult period.
How do you see the evolution of the cosmetics industry? Are there any recent trends you’ve noticed?
The cosmetics industry is evolving at a rapid pace, with increasing competition among brands. I’ve observed a notable shift towards natural makeup looks and products formulated with plant-based ingredients. This reflects a growing consumer preference for healthier and more sustainable beauty options.
What sets your salon apart from other salon chains in the region?
My beauty salon stands out due to its commitment to providing high-quality services at affordable prices. I believe that everyone deserves access to exceptional beauty treatments without compromising their budget. This approach has resonated with clients and contributed to the salon’s success.
How important is building a personal connection with clients?
Building personal connections with clients is essential for several reasons. It fosters trust and loyalty, making clients feel valued and understood. This, in turn, helps to address any concerns effectively and encourages them to embrace product recommendations and try new services.
In light of your journey and experiences, what message would you like to send to aspiring entrepreneurs?
To aspiring entrepreneurs, I emphasize the importance of thorough research and preparation. It is crucial to understand the legal and operational requirements of your chosen industry, as well as develop a strong business plan and build a dedicated team. This foundation will significantly increase your chances of success.
What is the value of empowering women in the world of entrepreneurship? What do you think is the biggest obstacle to women’s empowerment?
Empowering women in entrepreneurship brings immense value to the economy and society as a whole. Women have repeatedly demonstrated their capabilities across various fields, including business. While I believe there is no single major obstacle hindering women’s empowerment, ongoing efforts to promote equal opportunities, access to resources, and mentorship are crucial for fostering a truly inclusive entrepreneurial landscape.
Can you name two books that inspired you? And what did you take away from them?
While I draw inspiration from various sources, Two books that have significantly impacted my personal and professional growth are “The 7 Habits of Highly Effective People” by Stephen Covey and “La Prisonnière” (The Prisoner) by Malika Oufkir.
“The 7 Habits of Highly Effective People” provided a comprehensive framework for personal effectiveness, highlighting the importance of proactivity, prioritizing what truly matters, and fostering meaningful relationships. The principles outlined in this book have become a cornerstone of my approach to both my business and personal life.
“La Prisonnière” is a powerful memoir that tells the story of Malika Oufkir, a woman who spent years imprisoned with her family in harsh conditions in Morocco. Her resilience, strength, and determination in the face of unimaginable adversity have inspired me to persevere through challenges and never give up hope. The book serves as a reminder of the importance of freedom, family, and the indomitable human spirit.
What is the next step?
My next endeavor involves establishing a new state-of-the-art beauty center that will further elevate the standards of quality and service in the industry. I am committed to continuous growth and innovation, and this new venture reflects my dedication to providing exceptional beauty experiences for my clientele. In one word, Hanadi’s incredible path from cosmetic artist to businesswoman emphasizes the significant influence of fusing strategic vision with passion. Her achievement is evidence of her aptitude for handling the challenges of managing a successful business in addition to her skill as a makeup artist. Aspiring professionals can draw inspiration from her tale, which shows that dreams can become successful realities with hard work and inventiveness.
