Javier Sanchez-Marco began his career in the food industry (FMCG), where he spent 12 years traveling to over 50 countries and conducting business in more than 90. This experience provided him with a truly global perspective on commerce, supply chains, and market dynamics. In 2007, he transitioned into tech entrepreneurship, launching multiple ventures in the tech space. In 2014, after assisting an entrepreneur, Javier became a business angel—an investment that serendipitously transformed into Spain’s first unicorn. What started as an intuitive move developed into a passion, leading him to invest in 35 early-stage startups. Eventually, he founded Obersis Ventures as a natural progression to support startups and investors, leveraging his experience across various industries to navigate the complex yet high-potential tech landscape.
Inspired by the quotation “You can’t connect the dots looking forward; you can only connect them looking backwards.” (Steve Jobs), Javier is guided by the idea of connecting the dots. Whether through navigating his own entrepreneurial journey or helping others connect with the right people and resources, he has found that true innovation and success often arise from linking ideas and individuals in ways that aren’t immediately obvious. Connecting the dots—and connecting people—has been key to driving positive outcomes in his ventures and investments.
This article delves into Javier’s sources of inspiration, his most valuable lessons, his vision on current trends and much more.
What are the main factors that guided you to where you are now?
The key factors have been a mix of curiosity, adaptability, and perseverance. My international experiences early in my career taught me the importance of flexibility and cross-cultural understanding. Throughout my journey, I’ve had to constantly adapt to changes in both technology and market conditions. But perhaps most importantly, I’ve always been driven by a desire to solve problems and create value through innovation.
Given your years of experience and accomplishments, what would you say was your biggest achievement?
One of my biggest achievements has been my active role in the Spanish startup ecosystem, particularly in helping position Barcelona and Madrid as leading cities for innovation and entrepreneurship in Europe. Through my involvement with numerous startups, both as an entrepreneur and investor, I’ve contributed to fostering a vibrant
tech community that attracts talent, capital, and international attention. Playing a part in Spain’s rise as a top destination for startups has been incredibly fulfilling, as it’s not only about individual success but about shaping an ecosystem that supports future generations of innovators.
How do you balance risk and opportunity when making investment decisions?
It’s about calculated risks. Every opportunity comes with its risks, but the key is to assess whether the potential upside outweighs the downsides. I focus on understanding the market, the team’s capabilities, and whether the business model is scalable. The most important factor I value when analyzing a startup, however, is the team—the chemistry I have with them, their commitment to the project, and how well they complement each other. A strong, cohesive team can overcome challenges, pivot when necessary, and ultimately turn a good idea into a successful business. Additionally, I consider whether the startup aligns with future trends, especially in industries where technology can drive major transformations.
What personality traits contributed to you being successful?
Adaptability, resilience, and a problem-solving mindset have been crucial. In any entrepreneurial journey, there will be roadblocks, and the ability to pivot when necessary is vital. My international experience has also taught me the importance of patience and the ability to navigate uncertainty.
In light of your journey and experiences, what message would you like to convey to aspiring youth in the same field?
Don’t be afraid to take risks, but make sure they are informed risks. Stay curious and open to learning from every experience, as the path to success is rarely straightforward. Surround yourself with like-minded people with whom you enjoy working, taking risks, and solving problems. The same applies to investors—you need to be very aligned with them, sharing a common vision and values. The journey is much more rewarding when you’re working alongside people who share your passion and drive.
What is your personal team leadership philosophy, and how does it shape your work environment?
I believe in empowering my team. Giving people the freedom to take ownership of their projects fosters innovation and accountability. I also emphasize clear communication and collaboration, as the best ideas often come from diverse perspectives working together. Building a culture of trust is essential for long-term success.
What is the most valuable lesson learned from your professional journey?
The most valuable lesson has been the importance of adaptability. The business world is constantly evolving, and success depends on your ability to adapt to new circumstances, technologies, and markets. You must be open to change and willing to pivot when necessary.
What sectors or industries are you most excited about right now, and why?
I’m particularly excited about deep tech. This sector represents the true value for industries in constant transformation. Deep tech startups are leveraging cutting-edge research and development from universities, doctors, and other academic institutions to bring groundbreaking innovations to market. This new wave of startups is harnessing the potential of technologies like AI, biotech, and quantum computing to solve complex, real-world problems. The ability to translate years of R&D into practical applications offers immense opportunities, and I believe deep tech will drive the next major wave of industrial evolution.
What current trends do you see shaping the startup landscape? How is Obersis Ventures adapting to these trends?
Several trends are shaping the startup landscape, with sustainability, deep tech, and AI-driven solutions at the forefront. Startups are increasingly focused on solving global challenges through technology, disrupting industries like renewable energy, fintech, and healthcare. At Obersis Ventures, we are actively seeking companies that align with these trends, particularly those leveraging advanced technologies to create real-world impact.
Having moved to Saudi Arabia to be part of its rapid and transformative Vision 2030 initiative, I’ve witnessed firsthand the immense opportunities in this market. Obersis is now focused on bringing foreign, more mature tech companies to Saudi Arabia to help accelerate this transformation. By facilitating the entry of high-potential companies into this thriving ecosystem, we are helping drive innovation and contribute to the country’s ambitious goals.
Are there any upcoming projects or initiatives you’re particularly excited about?
The most exciting opportunity right now is being in Saudi Arabia, a country undergoing rapid and unprecedented transformation. The scale of change is remarkable, and there’s still so much to be done across industries like energy, sustainability, and technology. The challenge lies in helping to drive this transformation by bringing innovative solutions and mature technologies into the region. Saudi Arabia is the place to be for anyone looking to make a significant impact, and I see tremendous potential in helping companies with cutting-edge technologies—whether it’s in sustainable energy, industrial innovation, or advanced recycling systems—become key players in this market. The chance to contribute to such a historic moment of growth is truly inspiring.
