Globant (NYSE: GLOB), a digital-native company specializing in driving business transformation through cutting-edge technology, has teamed up with Red Sea Global (RSG) to develop an innovative digital program designed to enhance the visitor experience at one of Saudi Arabia’s most ambitious tourism initiatives.
This partnership combines Globant’s expertise in digital innovation to create an intuitive, immersive, and highly tailored experience for every guest at Red Sea Global’s prestigious destination, The Red Sea. This initiative is fully aligned with Saudi Arabia’s Vision 2030, highlighting the country’s dedication to advancing sustainable, technology-driven tourism.
Sultan Moraished, Group Head of Technology and Corporate Excellence at Red Sea Global, commented: “The Red Sea destination represents a visionary approach to the future of tourism, blending luxury, cutting-edge technology, and sustainability. By collaborating with Globant, we are taking a crucial step in delivering a connected experience that will set new global standards for destinations.”
The program revolves around a sophisticated digital ecosystem that integrates advanced technologies such as AI, IoT, and data analytics. This interconnected experience will facilitate seamless, real-time interactions tailored to each visitor’s needs, ensuring an exceptional stay at The Red Sea’s luxury resorts, islands, and attractions.
The platform’s vision goes beyond The Red Sea, with the goal of establishing a global benchmark for connected visitor experiences that can be adopted by destinations worldwide. This partnership will redefine how travelers engage with destinations, and bring about a transformation in how Online Travel Agencies operate.
The Red Sea is an innovative luxury tourism destination located along Saudi Arabia’s west coast. Its first five resorts—Six Senses Southern Dunes, The Red Sea, The St Regis Red Sea Resort, Nujuma (a Ritz-Carlton Reserve), Shebara, and Desert Rock—are already receiving guests. Red Sea International Airport (RSI), dedicated to the destination, now welcomes direct flights from Riyadh, Jeddah, Dammam, and Dubai. In 2025, an additional 11 resorts are expected to open. By 2030, the destination will feature 50 resorts, 8,000 hotel rooms, and 1,000 residential properties, along with luxury marinas, golf courses, entertainment venues, dining options, and leisure facilities.
The Red Sea is at the forefront of the global shift toward regenerative tourism, which seeks to create positive impacts on the environment, society, and economy, moving beyond traditional sustainability. Technology will play a key role in ensuring smooth, memorable visitor experiences while preserving the region’s natural beauty and cultural heritage.
Laura Hernandez Gonzalez, Managing Director of MENA at Globant, concluded: “Our collaboration with Red Sea Global reflects our shared commitment to innovation-driven growth in tourism. By utilizing Globant’s state-of-the-art technology and deep industry knowledge, we are reshaping the luxury tourism experience and positioning the region as a leader in setting global standards.”
