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Voices of Influence: Precious Nyarambi’s Commitment to Empowering Women and Youth

Precious Nyarambi is a distinguished social entrepreneur, life and business coach, mentor, prolific author, and international speaker. She founded Vessels of Virtue, an organization dedicated to the holistic empowerment and transformation of youth and women, particularly those from previously marginalized backgrounds. With a vision to amplify the voices of individuals, families, communities, and nations in various spheres of influence, Vessels of Virtue operates through a collaborative model, engaging with partners on diverse projects.

The organization focuses on five key pillars: Education and Economic Empowerment, Nutrition and Social Contribution, Smart Agriculture and Food Security, Health, and Technology and Innovation. In recognition of her contributions, Precious has been appointed as a special representative of the Vice President to Southern Africa, with a focus on advancing the United Nations Sustainable Development Goals (UN SDGs) and global development priorities.

A strong advocate for leveraging entrepreneurial opportunities within the context of the Fourth Industrial Revolution (4IR) and the Internet of Things (IoT), Precious holds several notable qualifications, including an SEP from GIBS, a Start-up program with Investec, and a degree in Entrepreneurship from the University of South Africa (UNISA).

What are the main factors that guided you to where you are now?

My conviction and belief system have been my anchor over the years. I know that I can do all things and that all things are possible. I am fully convinced that the “violent” shall take it by force in this world. The race is not for the slow but for PUSHERS—people who are willing to defy the odds and stand up for their convictions at all costs. Become accomplished against all odds. Forget all the reasons why it won’t work and focus on one reason why it will.

Once one identifies with their purpose, it begins to push them to see the great seed manifesting within each of us. That great seed must be identified, harnessed, and developed for fruition. 

It is amazing how the things that frustrate us the most can ultimately become breakthroughs if we allow ourselves to see the lessons beyond the frustration. Have you ever realized that some of the greatest breakthroughs come from places of deepest frustration? When we dig deep within and process these feelings, we can birth something that not only benefits ourselves but also positively transforms many others in the process. I believe human beings have the power to overcome almost anything. The fact that something bothers you inside makes you a solution giver to that issue. It shows that you know better than what you are seeing or experiencing, and by acting on it, you can transform yourself and those around you.

Given your years of experience and accomplishments, what would you say was your biggest achievement? 

To date, Vessels of Virtue (VOV) has achieved significant milestones in empowering women and children. The organization has counseled, upskilled, and placed over 5,000 women in jobs through Elohay Cleaners Pty, ensuring sustained livelihoods. VOV also launched a magazine featuring entrepreneurs, leaders, innovators, and social entrepreneurs, enhancing visibility and knowledge of their impact. Additionally, the organization inaugurated the Vessels Awards, which annually honors the efforts of entrepreneurs and innovators.

VOV has provided educational support for vulnerable school-going children and university students through strategic partnerships, such as one with Rau University in India. They have developed white-labeled products, including water, peanut butter, and a beauty range, to generate passive income for their humanitarian efforts. Furthermore, VOV is galvanizing support for Vessels TV, aimed at facilitating global entrepreneurship conversations. With a membership-driven model, the organization is creating an app to synchronize their work and support for entrepreneurs.

In addition to these initiatives, VOV established a community library through furniture donations, addressing the challenges faced by marginalized children in accessing safe study environments and technology. Under the leadership of founder Precious Nyarambi, VOV has authored three books available on Amazon, including “Thriving Entrepreneurs,” which has been adapted into a workbook to assist entrepreneurs in scaling their ventures. The organization has trained over 500 entrepreneurs and social entrepreneurs through various programs and has partnered with the European Business Institute of Luxembourg to offer accredited courses.

Moreover, VOV has initiated Vessels of Virtue Healthcare, aiming to be a Centre of Excellence for affordable, accessible, and quality healthcare, particularly for women, youth, and the elderly in remote communities. Their comprehensive health services address multiple medical conditions and leverage innovative technologies to promote community health. Key partnerships with organizations such as Econet Wireless Zimbabwe and IDC South Africa have facilitated the establishment of libraries and digital hubs for marginalized children, alongside support for various entrepreneurial events. A dairy farming cohort is also set to launch, furthering their commitment to empower female farmers.

What is the quote that inspires you the most?

The quote that inspires me the most is: “Success is not final; failure is not fatal: it is the courage to continue that counts.”

Winston S. Churchill

What distinguishes Vessels of Virtue from other organizations in your field?

Our organization offers a holistic approach. Vessels of Virtue (VOV), a social enterprise spearheaded by women to champion gender mainstreaming, has designed empowerment programs and initiatives that specifically teach skills that are critical in enhancing productivity and efficiency in women and youth either in formal or informal businesses. Empowering women and youth to participate fully in economic growth across all sectors is essential in building robust economies, improving Gross Domestic Product (GDP) and other economic indicators, achieving nationally agreed goals for development and sustainability, as well as improving the quality of life for women as well as their families, communities and their intellectual capacity. We have been actively involved in the education of marginalized and orphaned children thereby addressing some of the global SDG goals including, inter Alia, achieving no poverty, quality education, gender equality, decent work and economic growth, reduced inequalities and partnerships for the goals. 

VOV main goal is to respond and align with the 2015 African Union Summit of Heads of State and Government in the context of achieving Africa’s Agenda 2063 on Women’s and youth empowerment and Sustainable Development Goals built on the following Agenda-2063 commitments: Achieving equitable people-centered growth and development, Eradicating poverty, Promoting participatory and accountable institutions and Empowering women and girls. 

At the heart of our work are five key pillars aimed at driving sustainable change. First, in “Education & Economic Empowerment”, we focus on fostering entrepreneurship that enhances basic education and increases retention rates for school-aged children in arid regions of Kenya through feeding programs and financial support for families. Our “Nutrition & Social Contribution” pillar addresses the challenges of inadequate nutrition by empowering women and youth to engage in value-adding enterprises. Through “Smart Agriculture and Food Security”, we collaborate with innovators and social entrepreneurs to enhance agricultural knowledge and tools, particularly in food-insecure areas. In the “Health” sector, we aim to re-skill existing workers, integrating our pillars to create health-focused entrepreneurs and investors. Finally, our “Technology and Innovation” pillar seeks to leverage technology to improve efficiencies and drive productivity growth across our entrepreneurial ventures. Together, these pillars work synergistically to create lasting impact in the communities we serve.

What personality traits contributed to you being successful?

The personality traits that contributed to my success are: ambition, dedication, passion, patience, willingness to learn, effective communication, discipline, time consciousness, confidence and optimism. 

In light of your journey and experiences, what message would you like to convey to aspiring youth in the same field?

Nothing in Life That’s Worthwhile Will Come Easy

One of the main issues with failure is that we often set ourselves up for it by expecting success to come easily. In a society driven by instant gratification, we resist waiting for our goals. However, nothing truly worthwhile is achieved without effort. Monumental achievements are hard for a reason—if they were easy, everyone would succeed.

Big goals require significant sacrifices, and many people turn back when they realize what they must give up. The truth is, we often hesitate to invest the necessary work, risk everything, and stand firm in the face of adversity. It’s through persistence, even amid failure, that remarkable outcomes arise.

Forgive yourself for failures, understanding that if you deeply desire something, repeated failures are part of the journey. As Thomas Edison said, “Genius is one percent inspiration, ninety-nine percent perspiration.” Keep pushing forward and don’t give up.

What is your personal team leadership philosophy, and how does it shape your work environment?

I embrace the Impactful & Empathy leadership philosophy, which defines my approach as a leader. An impactful leader inspires and motivates others to achieve common goals while creating a positive, lasting influence on their team, organization, or community. Such leaders possess key qualities, including a clear vision for the future, the ability to articulate compelling goals, and a genuine understanding of the needs and emotions of those they lead. Integrity is essential, as it fosters trust and respect through honest and principled actions. Additionally, impactful leaders demonstrate adaptability, navigating challenges with resilience, and empower others by providing support, guidance, and opportunities for growth.

Effective communication is another crucial trait, enabling them to share ideas, listen actively, and encourage collaboration. They also embody accountability, taking responsibility for their actions and decisions, thereby setting a standard for others. Ultimately, impactful leaders not only achieve success but also leave a legacy, shaping organizational cultures, developing future leaders, and driving long-term positive change. This philosophy guides my leadership style and commitment to fostering an environment where everyone can thrive.

What is the most valuable lesson learned from your professional journey? 

When you align purpose, vision and growth mind-sets in your entrepreneurial journey, and factor in “The Power of Yet”, it leaves room for continuous personal growth and in turn business growth.  ‘Yet’ puts a fixed mind-set statement into a growth mind-set context of learning over time. Yet is a little word with potentially big powers of motivation. This is the power of “not yet according” to Carol S. Dweck. Not yet gives confidence, a different perspective and a bigger picture and empowers the mind-set. The mind-set will direct the habit and attitude.   If you don’t have it figured out yet, keep at it. One day it will come together.

Entrepreneurs embrace challenges, which helps them develop effective problem-solving skills. Rather than getting stuck, they confront and overcome obstacles, building their capacity in the process. When I face a challenge, I take time to reflect and unpack it, ultimately finding a solution. This tenacity grows with each challenge overcome. Over the years, as I tackle various obstacles, I gain the experience and maturity needed to handle both big and small issues. This journey transforms me into a victor, not a victim.

Entrepreneurs see efforts as paths to mastery, learn from criticism, find lessons and inspiration in the success of others and as a result, they achieve ever-higher levels of achievement for themselves.  The mind-set must be empowered continuously and sees more opportunities in every situation. The mind is a powerful tool, fill it with positive thoughts and your life will flourish. What you think, you shall become.  

How do you manage and prioritize your time between networking activities and other leadership responsibilities?

I would say, set goals correctly (set goals that are achievable and measurable), prioritize wisely (prioritize tasks based on importance and urgency), set a time limit to complete a task, take a break between tasks, organize yourself, remove non-essential tasks/activities and plan ahead.

What future developments do you anticipate in the realm of networking and organizational visibility?

We want to see Vessels Healthcare growing and creating meaningful impact. We are open to all networking opportunities that bring about learning, exposure and any business support we can get.

Are there any upcoming projects or initiatives you’re particularly excited about?

We are working with the B2B2C model.  We introduce medical insurances through CellMed that are affordable and accessible even to the informal sector (Compliance). The insurance will be offered on an ordinary and premium membership basis.  Ensuring compliance with regulatory requirements and quality standards will be a top priority to mitigate legal and reputational risks. We supply medical equipment to hospitals that are not well resourced. We will prioritize excellent customer service, providing ongoing support, training, and maintenance services to our clients to ensure the optimal performance of the equipment. By supplying medical equipment to low-resourced hospitals, we aim to improve access to quality healthcare services and contribute to better health outcomes in underserved communities. We provide tele and mobile health to low- income communities in hard-to reach areas. We partner with hospitals that need equipment on a profit- sharing basis. We will establish partnerships with reputable manufacturers, both domestically and internationally, to ensure a diverse range of high-quality products at competitive prices.  Efficient and effective logistics and distribution channels will be established to ensure timely delivery of products to our customers, utilizing both local distribution centers and third-party logistics providers. Our long-term goal is building the state-of-the-art hospital Our company will operate as a medical equipment supplier, sourcing a range of devices including diagnostic equipment, patient monitoring systems, surgical instruments, and basic medical supplies. We will focus on building strong relationships with manufacturers to negotiate favorable pricing and ensure timely delivery of products.

Saudi Water Partnership Company Forum and Award Ceremony to Foster Sustainable Collaboration in Water Sector

The Saudi Water Partnership Company (SWPC) is set to host an exclusive one-day forum on December 1, 2024, at the Fairmont Hotel in Riyadh. This premier event will gather key stakeholders, industry leaders, government officials, and corporate executives in the water sector to engage in high-level discussions, share best practices, and explore collaborative opportunities aimed at ensuring the sustainability and security of water resources in Saudi Arabia and the broader MENA region.

The SWPC Forum’s agenda is meticulously designed to drive meaningful dialogue and facilitate strategic partnerships, creating a focused space for stakeholders to discuss advancements, challenges, and innovations in water management. This exclusive event highlights SWPC’s commitment to securing Saudi Arabia’s water future by enhancing private sector involvement and fostering regional and international cooperation.

Throughout the day, attendees will get insights into critical topics including sustainable water infrastructure and innovation in the water sector, as well as workshops on government collaboration, tender optimization, and financing strategies. These sessions are designed to provide attendees with actionable insights and strategic connections that will drive future success and resilience in water projects.

H.E. Eng. Abdullah Alabdulkarim, President of the Saudi Water Authority, emphasized the significance of the upcoming forum: “This gathering marks a pivotal moment to reaffirm the role of the private sector in Saudi Arabia and the MENA region. Through this event, we aim to bring together industry leaders and stakeholders to highlight the significance of private sector partnerships in advancing the economics of water and infrastructure projects. By empowering innovation, we seek to ensure the sustainable management of our water resources, a cornerstone of development.”

The CEO of the National Center for Privatization & PPP (NCP) Mr. Mohannad Basodan, highlighted that the water sector has been at the forefront of partnership projects for over 20 years, establishing a wealth of experience and a high level of maturity. This has fostered a strong collaboration between the water sector and privatization. To date, the water sector has successfully completed 18 projects with a total investment of SAR 66 billion.  The sector also has an integrated portfolio of projects that include water desalination and sewage treatment plants, as well as strategic storage tanks and transmission pipelines.

Eng. Khaled AlQureshi, CEO of the Saudi Water Partnership Company said, “Our goal is to create a platform where best practices are shared, and strategic partnerships are formed. Through this forum, we seek to enhance the efficiency and sustainability of water projects, aligning with our commitment to secure Saudi Arabia’s water future.”

The day will culminate in the prestigious SWPC Awards Ceremony, with H.E. Abdulrahman bin Abdulmohsen Al-Fadhli, Minister of Environment, Water, and Agriculture inaugurating the event. The Awards Ceremony aims to recognize outstanding contributions and achievements within the water sector, emphasizing the importance of innovation, operational excellence, and strategic partnerships. 

Awards will be presented in various categories, including the Public and Private Operational Excellence Awards, Reliability Excellence Award, Local Content Excellence Award, Project Execution Excellence Award, and Financial Closure Excellence Award. This evening of recognition will also provide attendees with the opportunity to connect and celebrate the progress being made in water management and sustainability.

The SWPC Forum and Award Ceremony promises to be a transformative gathering, providing an invaluable platform for networking, knowledge sharing, and fostering partnerships essential to securing the region’s water future. 

Dubai Media City champions global collaboration to strengthen industry outlook at Global Media Congress

Dubai Media City, a cornerstone of the region’s media landscape and one of TECOM Group PJSC’s 10 sector-specific business districts, is spotlighting the power of multicultural creativity at Global Media Congress, taking place at ADNEC Centre Abu Dhabi on 26-28 November.

Dubai Media City has fostered knowledge exchange and creativity since its inception more than two decades ago and is the address of prominent international organisations including CNN and Reuters. The vibrant ecosystem is part of TECOM Group’s Media Cluster, which also includes Dubai Production City, home to industry leaders like Dynagraph and Xerox, and content creation hub Dubai Studio City, with prominent players like Discovery Channel and STARZPLAY within its community. 

The Media Cluster, comprising Dubai Media City, Dubai Production City, and Dubai Studio City, has grown over the past year, with customer numbers increasing by 10% year-on-year (YoY) in the first nine months of 2024 to exceed 4,000 businesses, and a talent pool of more than 40,500 creative professionals. 

“Creative talent must actively – and collaboratively – shape our industry’s evolution in the increasingly globalised media landscape,” said Majed Al Suwaidi, Senior Vice President of Dubai Media City, Dubai Production City, and Dubai Studio City at TECOM Group. 

“At Dubai Media City, Dubai Production City, and Dubai Studio City, we are dedicated to creating an exceptional media ecosystem that fosters strategic partnerships with global companies and nurtures talent and entrepreneurship, strengthening Dubai’s status as a global hub for media innovation and creativity. As our presence at Global Media Congress this year reaffirms, we will continue to fortify the creative economy by nurturing globally impactful collaboration.”

At Global Media Congress, Dubai Media City is showcasing insights on the industry’s future and the power of its global community. The district is also spotlighting key findings from its 2024 Digital Creative Economy white paper, unveiled alongside TECOM Group’s Dubai Design District (d3) and launched this September. The region’s leading media community is platforming the AED 27 trillion of growth opportunities in the global digital creative economy by 2030 as identified by the white paper, which has been developed in partnership with Monstarlab and delves into the impact of disruptive technologies like artificial intelligence, Web3, and virtual reality on the media sector.

Emphasising its commitment to nurturing the next generation of media innovators, Dubai Media City is joined by start-ups from in5 Media, the industry-dedicated vertical of TECOM Group’s in5 entrepreneurship incubator, at the event. in5 Media, based at Dubai Production City, is home to start-ups that represent the cutting edge of media innovation, such as AI Studio and Procreative. Additionally, in5’s Iinfinitty and BitAffix are participating in Innovate Stage & NexTech, an opportunity for start-ups to showcase applications and innovations dedicated to the media industry.

in5 has nurtured more than 1,000 start-ups across its dedicated verticals for the technology, media, design, and science sectors since its inception by TECOM Group in 2013. Funding raised by in5’s start-ups since its establishment has crossed AED 7.8 billion this year.

Dubai Media City is part of TECOM Group’s portfolio of business districts, which also includes Dubai Internet City, Dubai Production City, Dubai Studio City, Dubai Knowledge Park, Dubai International Academic City, Dubai Science Park, Dubai Design District (d3), and Dubai Industrial City. 

Alstom celebrates the launch of the Riyadh Metro network

Alstom, global leader in smart and sustainable mobility, proudly celebrates the launch of the Riyadh Metro network, a key milestone of the ambitious plans outlined by the Royal Commission for Riyadh City (RCRC) to improve mobility and enhance quality of life in the capital city. This 176km network, encompassing six lines, 85 state-of-the-art stations, and seven depots, sets a new global standard for urban mobility.

The Riyadh Metro is poised to transform public transportation, easing congestion, and improving air quality. It directly supports the Kingdom’s goals for sustainable urban development and economic diversification. Projected to serve a maximum capacity of 3.6 million daily passengers, the Riyadh Metro network will in its whole significantly reduce reliance on private vehicles, cutting internal fuel consumption by up to ~1Mn gallons annuallyand reducing greenhouse gas emission by up to 3105 tons of VOC, 217 tons of PM, 3990 tons of NOx, 12.5 Mn tons of CO2.

Andrew DeLeone, Region President for Africa, the Middle East, and Central Asia at Alstom, stated, “The opening of the Riyadh Metro by the Royal Commission for Riyadh City (RCRC) marks a significant milestone in advancing Saudi Arabia’s Vision 2030. By leveraging innovative technology and sustainable practices, we are reshaping urban mobility together with RCRC and empowering communities while fostering economic growth. Alstom is humbled to play a major role in this transformation, contributing to a brighter and more interconnected future for the Kingdom and beyond.”

The metro will operate in phases, with the Yellow line (Line 4), and the Purple line (Line 6) – commencing passenger operations on December 1st, followed by the Green line (Line 5) on December 15th and the Orange line (Line 3) on January 5th.

Alstom’s contribution includes 47 Innovia metro trains for the Orange line and 69 Metropolis metro trains for the Yellow, Green, and Purples linescustom-designed for Riyadh’s specific needs, offering superior performance and efficiency. The metro utilises Alstom’s advanced Urbalis CBTC signalling system for safe and efficient operations. HESOP regenerative braking technology recovers braking energy, reducing operational costs and lowering power consumption.

The milestone marks Alstom’s 100th line launch into commercial service with a comprehensive turnkey scope, showcasing its global expertise. This integrated system represents the largest single-phase, turnkey urban metro project ever undertaken in the rail industry, and Alstom’s most extensive turnkey urban project to date.

“The Riyadh Metro is not just a transportation system; it is a symbol of Saudi Arabia’s forward-thinking vision and its commitment to sustainable growth,” said Mohamed Khalil, Managing Director of Middle East Regional Headquarters. “Alstom is immensely proud to have partnered in this groundbreaking journey, delivering a world-class metro that will reshape urban mobility and contribute to a brighter future for Riyadh.”

Alstom is also providing comprehensive maintenance services for the Orange, Yellow, Green and Purple lines. This includes the maintenance of trains, fixed installations such as tracks and signalling systems, communication networks, passenger information systems, and power supply, ensuring long-term system reliability. From the 2014 groundbreaking to today’s full network launch, Alstom is proud to have consistently delivered world-class expertise.

Abu Dhabi Social Support Authority and AD Ports Group Host Open Day for Social Support Programme Beneficiaries

The Abu Dhabi Social Support Authority (SSA), in collaboration with AD Ports Group, a leading global facilitator of trade, industry, and logistics services, organised an open day at its headquarters for beneficiaries of the Abu Dhabi Social Support Programme. The event aimed to engage beneficiaries with AD Ports Group’s new training programme titled “Nawras,” which is specifically designed to develop the skills of Emiratis and prepare them for executive roles in shipping operations at the commercial ports managed by the Group.

The open day is part of the ADSSA’s efforts to establish a social safety network for beneficiary families across Abu Dhabi Emirate and create a lasting positive impact through a comprehensive approach. This approach aims to ensure a dignified life for low-income families by promoting positive participation and fostering family stability and financial independence. These goals are achieved through partnership and integration with various entities that support beneficiary families, provide job empowerment opportunities, and assist family members in joining the workforce.

In a first-of-its-kind collaboration between ADSSA and AD Ports Group under the “Nawras” programme spanning 18 to 24 months, the open day targeted 50 individuals from families benefiting from the Authority’s programmes, to engage beneficiaries who meet the eligibility requirements and standards of the “Nawras” programme, according to the role they will be assigned to and the progress they achieve in three key areas: supervision, operations, and management. At the beginning of the programme, trainees sign an initial one-year training contract, and upon successful completion of first-year requirements, they transition to a permanent employment contract with AD Ports Group.

Commenting on the event, His Excellency Qasem Al Hashemi, Executive Director of the Beneficiary Affairs Sector at SSA, said: “The Authority operates within a unique network of partners that allows us to collaborate and align efforts to create sustainable social impact, promoting the principles of cooperation and partnership to support the quality of life and financial independence of families in Abu Dhabi. Through the ‘Nawras’ training programme at AD Ports Group, this opportunity has a positive impact on the beneficiaries’ lives and enhances the living standards of their families.”

Captain Saif Al Muhairi, CEO of Abu Dhabi Maritime and Chief Sustainability Officer at AD Ports Group, said: “In line with our efforts to realize the vision of our wise leadership, AD Ports Group aims to empower UAE nationals and develop their skills through the ‘Nawras’ training programme. This supports our mission to employ highly qualified Emirati talent across the ports, industrial zones, and logistics supply chain sectors. Our collaboration with SSA will undoubtedly support beneficiaries of social support in Abu Dhabi, guiding them into a new chapter in their professional journey. Through this innovative programme, we aim to prepare them for executive roles that will benefit our operations and contribute to family and social stability in Abu Dhabi.”

During the open day held at SSA headquarters, the participating beneficiaries were introduced to key operations of AD Ports Group, its facilities, and the “Nawras” training programme, along with guidelines to ensure the trainees’ integration into the work environment.

The future of manufacturing in the Middle East: How Dubai and Saudi Arabia are redefining the industry

As the Middle East undergoes rapid economic change, manufacturing is emerging as a cornerstone of the region’s diversification strategy. With Dubai and Saudi Arabia leading the way, the region is setting a global benchmark for innovation, sustainability and technology-driven industrial growth.

From the ground-breaking NEOM project in Saudi Arabia to Dubai’s visionary Industrial Strategy 2030, the Middle East is reshaping what manufacturing looks like in the 21st century.

Dubai: A Global Manufacturing Hub

Dubai’s rise as a global center for the manufacturing industry is no coincidence. The emirate’s strategic location, which forms a bridge between East and West, combined with its state-of-the-art infrastructure, makes it a natural choice for industries looking to expand. Dubai’s Industrial Strategy 2030 focuses on sectors such as aerospace, maritime and advanced technology manufacturing, offering unparalleled opportunities for companies willing to innovate.

“Dubai is not just competing; it’s leading, and this for a long time now,” observes Cheikh Mohamed Elkarashi, a well known Mauritanian thought leader in the manufacturing space. “Its commitment to automation, AI, and smart logistics is setting the standard for the future of global production.”

“I operate four production sites in Mauritania and we have recently expanded to Dubai. We are delighted with the infrastructure here and in Saudi Arabia,” says Cheikh about his recent partial relocation to Dubai. 

With an emphasis on creating sustainable industrial ecosystems, Dubai is integrating renewable energy and green practices into its operations, paving the way for manufacturing processes that are both efficient and environmentally responsible.

Saudi Arabia: Vision 2030 and the Rise of NEOM

Saudi Arabia is equally ambitious, driven by its Vision 2030 initiative. At the heart of this vision is NEOM, a $500 billion futuristic city that initially included “The Line”,” a 170-kilometer linear urban development project. It’s probably not news to anyone that the project is falling behind in terms of ambition, but NEOM is not just an urban planning experiment, but also a model for integrating technology and sustainability into manufacturing and other sectors.

“Projects like The Line are redefining the way industries function by embedding innovation and sustainability at every level,” explains Cheikh. “Saudi Arabia is showing how large-scale industrial development can go hand in hand with environmental protection.”

NEOM’s focus on renewable energy, water conservation and cutting-edge technology is expected to attract leading manufacturers from around the world. The smart industrial zones will prioritize high-tech industries that will set a new standard for efficiency and productivity in the Middle East.

Key Trends Shaping the Region’s Manufacturing Future

  1. Technology integration: Automation, AI and IoT are becoming the backbone of the region’s manufacturing sector. Both Dubai and Saudi Arabia are investing heavily in these technologies to increase precision, reduce costs and create smarter supply chains.
  2. Sustainability: As global markets push for greener practices, the Middle East is taking initiatives to reduce its carbon footprint and integrate renewable energy into manufacturing processes.
  3. Localization and talent development: Governments in the region are focusing on education and training to build a local workforce skilled in advanced manufacturing technologies. This focus ensures long-term economic benefits and reduced dependence on imported expertise.

The Middle East’s Competitive Edge

With their focus on technology, innovation and sustainability, Dubai and Saudi Arabia are in a position to challenge the traditional manufacturing hubs in Asia and Europe. The unique combination of strategic vision, government support and access to global markets gives the Middle East a competitive edge in the global manufacturing arena.

“The Middle East is redefining the game,” says Cheikh. “By combining traditional strengths such as logistics with forward-thinking strategies, Dubai and Saudi are creating a blueprint for the future of manufacturing.”

A Vision for the Future

Projects such as Dubai’s Industrial Strategy 2030 and Saudi’s NEOM are leading the way in the development of manufacturing in the Middle East. These initiatives signal a move away from dependence on oil towards a diversified economy that prioritizes sustainability, technology and innovation.

“The manufacturing industry here is no longer about adapting to global trends, but setting them,” Cheikh predicts. “With Dubai and Saudi Arabia leading the way, the Middle East is predestined to become a global leader in manufacturing excellence.”

By focusing on collaboration, sustainability and technology, the region is turning its vision into reality. For global manufacturing leaders, the Middle East offers not only an opportunity, but also a glimpse of what the future holds.

Under the patronage of Mansour bin Zayed and the presence of Hamdan bin Mohamed bin Zayed Abu Dhabi Inaugurates Global Food Week and Global Food Security Summit

His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, Chairman of the Presidential Court and Chairman of the Board of Directors of the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), affirmed that the UAE, under the leadership of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the UAE, places sustainability and innovation at the heart of its efforts to promote global food security and strives to strengthen strategic partnerships with brotherly and friendly countries. His Highness explained that these efforts stem from the UAE’s firm belief in the importance of international cooperation to meet the increasing challenges in this vital field.

Speaking at the opening ceremony, His Highness said, “Food security is a cornerstone of sustainable development and stability. The UAE is committed to adopting the latest innovations and developing innovative solutions to address the climate challenges that impact food supply chains.”

His Highness added, “This event solidifies the UAE’s position as a global hub for dialogue and cooperation, and reaffirms our commitment to supporting international initiatives that enhance global food security. These efforts are rooted in the National Food Security Strategy, which aims to make the UAE a global leader in food security by 2051 through building a sustainable production system, employing smart agricultural technologies, and strengthening the national food basket.”

In addition, His Highness affirmed the UAE’s continued leadership in supporting projects and initiatives that ensure sustainable food security for all.

Prominent Leaders Convene for Global Food Week Opening

His Highness Sheikh Hamdan bin Mohammed bin Zayed Al Nahyan, Deputy Chairman of the Presidential Court for Special Affairs, today attended the World Food Week, held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, Chairman of the Presidential Court, and Chairman of ADAFSA, from November 26 to 28 at ADNEC, Abu Dhabi. His Highness also inaugurated the Global Food Security Summit, which brought together 21 ministers and government officials involved in global food security decision-making.

The opening was attended by H.E. Abdullah Bin Touq Al Marri UAE Minister of Economy, Her Excellency Dr. Amna bint Abdullah Al Dahak, Minister of Climate Change and Environment (MOCCAE), Her Excellency Alia Bint Abdulla Al Mazrouei Minister of State for Entrepreneurship, and  H.E. Alaa Farouk The Ministry of Agriculture and Land Reclamation of Egypt, along with a number of Sheikhs, senior officials, international experts, and representatives of regional and international organisations supporting food security efforts. 

Following the inauguration, Sheikh Hamdan toured the exhibition halls, accompanied by sheikhs, ministers, ambassadors, and other dignitaries. The tour included stops at several pavilions showcasing innovative contributions to the food industry.

UAE’s Vision for Sustainable Food Systems Takes Centre Stage

Her Excellency Dr. Amna bint Abdullah Al Dahak stressed that the UAE, under the leadership of His Highness Sheikh Mohamed bin Zayed Al Nahyan, President of the UAE, prioritises sustainable food security. She highlighted the UAE’s focus on leveraging food security to address challenges such as climate change, noting the country’s ongoing efforts to establish innovation-driven food security worldwide through pioneering global initiatives. The World Food Week and the Global Food Security Summit in Abu Dhabi, she said, are a continuation of this approach, strengthening the UAE’s position as a global driver of collaborative action to find solutions to sustainable food security challenges.

Speaking at the Summit, Dr. Al Dahak noted: “The transformation of food systems into sustainable frameworks is a global priority. Current food security challenges are deeply intertwined with climate issues, including declining arable land, water scarcity, and weather disruptions. The UAE calls for collaborative efforts through this Summit and other platforms to drive an organised and inclusive transformation of food systems worldwide.”

Her Excellency also highlighted the UAE’s global efforts in this regard, including the “COP28 UAE Declaration on Sustainable Agriculture, Resilient Food Systems, and Climate Action” and the “Agriculture Innovation Mission for Climate” initiative. She shed light on the UAE’s local efforts through the National Food Security Strategy 2051, which aims to develop a sustainable, technology-enabled domestic production across the entire value chain. She noted that the UAE topped the Middle East and North Africa in the Global Food Security Index 2022. 

She further emphasised that the UAE’s National Agriculture Centre plays a pivotal role in strengthening a robust and resilient local agricultural sector. By consolidating national research and development efforts, the Centre seeks to advance and apply cutting-edge innovations in agriculture to overcome challenges, boost local production, and improve crop quality.

In conclusion, Her Excellency Al Dahak affirmed that cooperation holds great promise for the world’s peoples in addressing food challenges. Through the exchange of knowledge and expertise, and by creating opportunities to invest in resilient and adaptable food systems, we can create a sustainable future for the world’s population.

ADAFSA’s Leadership and Vision

For his part, His Excellency Saeed Al Bahri Salem Al Ameri, Director General of ADAFSA, commended the unlimited support and wise vision of the leadership in strengthening the food security system and agricultural sustainability. He expressed his appreciation for the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President, Deputy Prime Minister, Chairman of the Presidential Court, and Chairman of ADAFSA, for the World Food Week, which reflects His Highness’ keenness to support national initiatives that contribute to ensuring a sustainable food future for generations to come.

In a statement on the week’s launch, His Excellency said: “The directives of His Highness provide unparalleled motivation to realise the Emirate’s aspirations of establishing itself as a global hub for innovation in agriculture and food security. World Food Week serves as a strategic platform to foster international collaboration in sustainable agriculture and food security, underscoring the UAE and Abu Dhabi’s unwavering commitment to leading global initiatives in achieving food security.”

He added that the Global Food Security Summit stands out as the flagship event of the week, offering a premier international platform that convenes thought leaders, policymakers, and experts from around the world to address current challenges and envision the future of global food security. The summit focuses on enhancing international collaboration and launching innovative initiatives to tackle food security and climate change challenges. Hosting the summit in Abu Dhabi underscores the UAE’s commitment to shaping global solutions for sustainable agriculture and natural resource conservation for future generations.

HE Al Ameri also highlighted the remarkable growth of events like the Abu Dhabi International Food Exhibition and the Abu Dhabi Date Palm Exhibition. These achievements solidify the UAE’s position as a global centre for attracting experts and innovators in this vital sector and underline its pivotal role in promoting sustainable agricultural and food production, reducing waste, and delivering advanced solutions to benefit the international community.

His Excellency Humaid Matar Al Dhaheri, Managing Director and CEO of ADNEC Group, said: “We at ADNEC are delighted to host the World Food Week, a leading global platform that fosters dialogue and cooperation among various stakeholders in the food sector. Organising this event is part of our steadfast commitment to supporting global initiatives aimed at achieving sustainability in this vital sector, in line with the vision of our wise leadership to build a more sustainable future”.

HE Al Dhaheri emphasised that hosting this event reaffirms Abu Dhabi’s position as a global hub for advancing strategic initiatives that address global challenges. “At ADNEC, we provide world-class infrastructure and services that ensure the success of such events while attracting expertise and innovations across various sectors, including food,” he added. “We look forward to achieving more shared successes through this event, working with all partners and participants to drive innovation and sustainability, contributing to global food security and creating a better future for generations to come.”

Innovative Solutions and Sustainability Highlighted at Global Food Week

In addition to the Global Food Security Summit, Global Food Week—organised by ADNEC Group in strategic partnership with ADAFSA and in collaboration with MOCCAE, as well as the UAE Food & Beverage Manufacturers Group (Knowledge Partner)—features an array of international events and exhibitions highlighting the latest innovations and technologies. The event underscores the UAE’s leadership in shaping the future of global food security and agriculture while fostering collaboration among producers, consumers, governments, and international organisations.

The Abu Dhabi International Food Exhibition (ADIFE) marked a remarkable 49% growth in its 3rd edition compared to the previous year, attracting over 660 exhibitors and 1,900 companies and brands from 70 countries. The event also hosted around 270 key hosted buyers from both local and international markets. Adding a unique dimension to this year’s exhibition is the launch of the Abu Dhabi Coffee Hub, a signature feature of Global Food Week. This platform brings together specialists, traders, and coffee enthusiasts from around the world, reflecting the growing global interest in food security and sustainability.

As for the Abu Dhabi Dates Exhibition, organised in partnership with the Khalifa International Date Palm and Agricultural Innovation Award, it brings together over 100 exhibitors representing 28 date-producing countries. This event gathers leaders in date production and industry, alongside companies, investors, and innovators to explore opportunities to integrate advanced technology into the sector, enhancing the position of dates in the MENA region.

Specialised Pavilions Spotlight Local and Global Innovations

ADAFSA and ADNEC are keen to achieve the objectives of the week by dedicating specialised pavilions. These include a honey pavilion that brings together a select group of honey producers and experts from the UAE and the world, with a focus on sustainable local products, and a UAE farmers’ pavilion showcasing the achievements of local farmers and winners of the Sheikh Mansour bin Zayed Agricultural Excellence Award, where they exhibit their efforts and innovations that have contributed to the development of the agricultural sector.

A zone has also been dedicated to entrepreneurs, with the participation of over 100 start-ups specialising in agriculture and food, offering innovative solutions that support sustainability and increased productivity. In addition, the “UAE 1st Pavilion”, which includes relevant government entities such as MOCCAE, the Ministry of Economy (MOEC), and the “Ne’ma” programme, will unveil new initiatives and projects aimed at promoting sustainable agriculture and reducing food waste.

Academic Insights and Future Food Systems Unveiled

UAE University brings a scholarly perspective to the event by inviting international experts and academics to share their experiences, as well as student projects in agriculture and food security. Additionally, the Future Food Museum, in collaboration with a specialised culinary arts institute, presents cutting-edge solutions shaping the future of sustainable food systems.

On the First Day of Global Food Week

Al-Marri: “The UAE has adopted proactive food security initiatives as part of its pioneering strategic vision.”

Global Food Security Summit discusses sustainable solutions and international cooperation.

Abu Dhabi International Food Exhibition highlights the link between future food, sustainable production, and healthy systems.

Abu Dhabi Coffee Festival offers a comprehensive experience blending food culture with the exploration of coffee.

Abu Dhabi Date Palm Exhibition explores progress in sustainable agricultural practices.

Under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President of the UAE, Deputy Prime Minister, and Minister of the Presidential Court, Global Food Week officially began today at ADNEC Abu Dhabi and will run until 28 November. The event underscores Abu Dhabi’s pivotal role in leading global dialogue on food security challenges and opportunities, aiming to strengthen global food security and unify international efforts.

The week features four main events: the Global Food Security Summit, Abu Dhabi International Food Exhibition, Abu Dhabi Date Palm Exhibition, and Abu Dhabi Coffee Festival. The summit, the highlight of the week, was inaugurated by Her Excellency Dr. Amina Abdullah Al-Dhahhak, Minister of Climate Change and Environment.

His Excellency Abdullah bin Touq Al-Marri, Minister of Economy, stated that the UAE has adopted several impactful food security initiatives as part of its pioneering strategic vision, driven by a resilient framework supported by wise leadership. He announced plans to implement over 30 initiatives in partnership with the private sector, research centres, academic institutions, and government entities, focusing on R&D and value chain integration. HE Al-Marri stressed the importance of collective responsibility to address the global food crisis.

The summit brings together 21 ministers and government officials to discuss sustainable solutions, international collaboration, and strengthening efforts to combat hunger and bolster global food security systems. Over 80 global experts will share insights on climate-smart agriculture, agri-tech, and supply chain resilience, with the aim of building sustainable food systems and fostering global partnerships to address common challenges.

ADNEC Group, the organiser of the Global Food Security Summit, has committed to reducing food waste during the event. The initiative aligns with the group’s sustainability goals, which include innovative measures to eliminate food waste, establish new consumption standards, and host environmentally friendly events, contributing to global food security efforts.

The Abu Dhabi International Food Exhibition 2024 showcases over 660 exhibitors from more than 70 countries, featuring leading brands and the latest advancements in food technology and sustainable food industries. The exhibition hosts discussions on global food systems, sustainable production, health-focused systems, and consumer trends towards health, wellness, and value.

The Abu Dhabi Coffee Festival, held at ADNEC Abu Dhabi, is a first-of-its-kind event in the region, offering coffee enthusiasts, professionals, and curious visitors an immersive experience. Organised by the UAE Specialty Coffee Association, the festival blends food culture with coffee exploration. It celebrates the UAE’s growing coffee culture, offering visitors live competitions, interactive workshops, and a vibrant social atmosphere. The “Coffee Market” features a variety of coffee-inspired products, from cosmetics and food to accessories, providing a multifaceted coffee experience.

The 10th Abu Dhabi Date Palm Exhibition, held in collaboration with the Khalifa International Award for Date Palm and Agricultural Innovation, offers a global platform for producers, suppliers, and experts in the date palm industry. With participants from over 20 date-producing countries, the exhibition focuses on advancements in sustainable farming practices.

The Hosted Buyer Programme connects food and beverage suppliers with key buyers across sectors such as aviation and hospitality, creating unparalleled business opportunities during Abu Dhabi Date Palm Week.

University students and academic institutions will lead sessions and discussions during Global Food Week, inspiring and empowering future leaders in food security innovation.

On the sidelines of the event, the Abu Dhabi Quality and Conformity Council, in partnership with the Abu Dhabi Public Health Centre, launched the “Nutrition Label” initiative—the first of its kind in the region. This new front-of-pack labelling system aims to help consumers make informed and healthier food choices.

Global Food Week 2024 is more than just an event; it represents a collective effort to secure food for future generations. Abu Dhabi’s strategic role as a hub for agricultural innovation and global trade underscores its commitment to addressing food security challenges worldwide.

The International Code Council to Showcase Sustainable Building Solutions at Big 5 Global in Dubai

The International Code Council (ICC) is pleased to announce its participation in the Big 5 Global, Dubai’s premier construction trade event, from 26th – 29th November. The event attracts thousands of industry professionals from around the globe, making it a key platform for driving discussion on building safety, sustainability, and resilience.

As part of its commitment to advancing innovation in the building sector, ICC presents its comprehensive suite of solutions at the exhibition focusing on building safety, sustainability and resilience. The organization also plays an active role in the event’s dialogue on sustainable development through a panel discussion titled “The Path to Zero: Energy Efficiency in HVAC Systems and Sustainable Construction.”

Representing ICC on the panel, Mr. Mohamed Amer, Regional Director of Operations for the MENA region, will share expert insights on achieving net-zero energy efficiency in construction by integrating modern building codes with innovative technologies. The discussion focuses on how such approaches can transform building lifecycles and align with regional sustainability goals.

Speaking about the ICC’s participation, Mr. Amer said, “Big 5 Global offers a critical platform to showcase our services and contribute directly to the evolution of sustainable building practices in the MENA region. Through our service offerings, we help our partners build safer and more energy-efficient structures that align with the regional sustainability goals.”

ICC’s participation in the panel discussion underscores the organization’s leadership in promoting sustainable practices within the construction industry. The session will delve into the latest innovations in HVAC technologyand explore strategies to enhance energy efficiency in construction. With deep expertise in building safety and sustainability, ICC is uniquely positioned to contribute to this critical conversation.

During the panel, Mr. Amer will further share insights on how ICC’s comprehensive approach to building codes and standards align with the MENA region’s ambitions to develop high-performance, energy-efficient buildings. “Our work in the region goes beyond code compliance; it’s about fostering an ecosystem that prioritizes sustainability, resilience, and safety in construction practices,” he added.

Furthermore, ICC aims to strengthen partnerships across the MENA region, by collaborating with AHJs, consultants, architects, and manufacturers to advance the adoption of sustainable construction practices. As the industry continues to evolve, ICC positions itself as a trusted advisor, dedicated to providing the tools and resources necessary to build a safer, more sustainable future. Its presence at the Big 5 Global exemplifies this commitment, offering industry leaders and stakeholders a glimpse into the future of building safety and resilient structures.

Snapchat Brings New Location Sharing Features to Family Center

Snapchat has announced new location sharing features coming to Family Center, the in-app hub where parental tools and resources live. With over 22 million monthly active users in Saudi Arabia and 1-3 from ages 18-34 in the UAE using the platform, Snapchat has grown to have one of the most popular maps on mobile. More than 350 million people use the Snap Map every month to share their location with their friends and family to help stay safe while out and about, to find great places to visit nearby, and to learn about the world through Snaps from around the globe. Soon, new Snap Map location sharing features in Family Center will make it easier than ever for families to stay connected while out and about. 

Share Location Through Family Center 

It’s easy. With a new button in Family Center available now, parents and caregivers can send a request asking their teen to share their live location. It’s also easy for parents to share their location back – keeping everyone in the family on the same page about each others’ comings and goings once they’ve opted in! 

Enhanced Settings Visibility

Already in Family Center, parents can view many of their teen’s privacy and safety settings, and soon, they’ll have visibility into location-sharing selections too. This will allow parents to see which friends their teen shares their location with on Snap Map, helping families have informed conversations about what sharing choices work best for them.

Travel Notifications

Families will soon be able to choose up to three specific locations on the Snap Map, like home, school, or the gym, and parents will receive notifications when their family member departs from or arrives at those designated locations. Snapchat is also adding travel notifications to Family Center to give parents more peace of mind knowing their teen has arrived at class, left sports practice on time, or even returned home after a night with friends.

These features will be rolling out over the coming weeks.

Additional Safety Reminders

On Snapchat, location sharing is always off by default, and there is no option to ever share location with someone who is not an accepted friend. For people who do share their location with all of their Snapchat friends, the platform is adding new in-app reminders to review their selections. Snapchatters will see a pop up when they add a new friend who may be outside their real world network, prompting them to be extra thoughtful about their settings. 

“We have a longstanding commitment to helping give young Snapchatters and their parents the tools they need to stay safe online. Family Center was built to help parents and teens navigate the digital world and review safety and privacy settings together, and the new location-sharing features are just one example of how we’re empowering families to stay connected and informed. Our goal is to keep expanding Family Center with new features that make our service even more useful, fun and meaningful for families on Snapchat,” said Jawaher Abdelhamid, Head of Public Policy, Middle East and Africa at Snap Inc.